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Sam Fender donates £25,000 award winnings to independent music venues

Sam Fender holding his trophy in Newcastle
The musician won the honor recently in Newcastle

The artist has given the complete sum of his £25,000 Mercury Prize winnings to the MVT, which functions to protect the United Kingdom's small music venues.

The star was presented with the award on October 16 as his new release his work was chosen as the outstanding release of the last 12 months.

The musician has opted to donate the funds to the Music Venues Trust, in acknowledgment of the vital role local spots played in his initial steps.

"I personally would not have achieved what I am doing today if it wasn't for all the performances I performed around the region, and further afield, when I was starting out," stated Fender. "These venues are iconic, but they are in difficulty."

Beginning in 2023, at least 150 of these locations have permanently closed – about 16 percent of the whole industry in the UK.

Over the past year, well-known musicians such as the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its efforts to keep the scene afloat, by applying a minor surcharge to their ticket prices, which goes to help smaller concert halls.

Sam Fender also participated, generating over £100k on his live tour to assist thirty-eight local spots across Britain.

These funds helped locations that were dealing with imminent closure due to challenges arising from flooding, fire incidents and bereavements, as well as regulatory hurdles, court cases and neighbor objections.

Other venues received funding support in upgrading facilities and gear that directly benefitted musicians and fans.

"The idea that money from performances in major spaces supports the local stages, where it begins for artists like me, is just sensible," Sam Fender has said.

Pulp members performing
The group are among the artists who gave their award prize money to good causes

Fender is far from the only musician to give his award funds to good deeds.

When the band earned the prize in the year 1996 for their album their work, frontman the singer announced that the act would contribute their winnings to the charity the charity.

That year, rapper and singer the artist shared her prize across multiple good causes, like the NSPCC and a charity for Sickle Cell.

"And I donated a £1,000 to Highgate Newtown, to their classes, because I trained in gymnastics when I was growing up and they needed new equipment," the artist told a publication.

Two years ago, the band contributed their prize money to the local youth club that supported their act, as well as other local music groups.

And the 1994 recipients M People donated their award to a charity for MS after a acquaintance was diagnosed the illness.

"Receiving the award was quite enough," stated artist Heather Small. "The prize was the bonus but we didn't need the extra, because we had the honor. So our victory impacted somebody else's life."

Last week, the Music Venues Trust announced it had saved two grassroots venues in south-east England, by bringing them into community ownership.

The first in the city and The Croft in that location were acquired under the public acquisition scheme, which is backed by the arts council and supporters who acquire "stakes" in the venues.

About the author

Benjamin Hall

A tech entrepreneur and digital strategist with over 15 years of experience in helping startups scale through innovative solutions.

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